Check your facts

You know exactly what you think you know until you look it up.

Even if you’re positive everything is correct, take the time to utilize spellcheck, check your AP Style Guide, and run any bold claims through sites like Snopes.com or FactCheck.org.

Remember to check your graphics and photos for accuracy as well.

Keep your message focused

Cramming too many messages together causes clutter and confusion.

Lead with what is important and keep your messages brief and to the point. Rambling is an easy way to lose readers. Make a new post for each topic.

Update your messaging

What was once inspirational can end up being offensive.

Revisit your strategy. Do the slogans and calls to action used in the past still make sense?

Be aware of cultural connotations

Stay sensitive to the culture and history of your target audience.

I doubt this poster was even aware of the cultural history of his or her title, but if a business was to make the same sort of mistake, it could cause major backlash.

Focus your message to each channel

Hot links and video are great, unless you’re working in print.

Blogs are not the same as Facebook, which is not the same as Instagram, which is not the same as LinkedIn, and you get what I’m saying. Craft your message to best fit each channel, but to complement across all channels. Nothing is more irritating than messages that are cut off, links that don’t work, or the promise of photos or video when there are none.